Norton, the makers of the popular security software, has rolled out their latest advertising campaign, and let’s just say it’s an interesting one. The commercials feature 80’s metal band Dokken and famed street fighter Kimbo Slice.
Be honest, you did a double take with that last sentence didn’t you? No you read it correctly.
It’s quite clear that Norton is trying to go viral with this campaign. But, who can blame them? With Twitter, Facebook, MySpace, Digg, YouTube and other various social networks making it so easy to share media, it truly seems like a no-brainer to try and make something viral. Now the question is will it succeed? Tell us what you think.
Sure, the Norton commercials will pique the interest of some, but others will just see pointless advertisements that make no effort to show the product. There is fine line when it comes to viral marketing, you want to make it memorable… but you don’t want to take it too far. How do you feel about the ads below, are these ads a little too silly, even for viral marketing? Let us know.
Dokken vs. Chicken 1
Dokken vs. Chicken 2
Dokken vs. Chicken 3
Kimbo Slice vs. Caterpillar 1
Kimbo Slice vs. Caterpillar 2
It’s unclear if this campaign will be successful for Norton, but I can tell you first hand that it worked on me. I saw one of the “Dokken vs. Chicken” commercials last week… since then I’ve talked about it to a few people, tweeted about it and now written an article about it. What have you done to me Norton?
Which commerical is your favorite? Let us know what you think.
