Leading up to MySpace’s live stream of red carpet arrivals at the world premiere of The Twilight Saga: New Moon, we indicated that onlookers should expect a big traffic spike. Now, the statistics are in, and “ginormous traffic mountain” is more like it.
In an email to Murdok, a MySpace representative stated that the webcast attracted over 2 million uniques and a total of almost 3 million viewers. Those large numbers are about equal to the populations of Houston and Chicago, respectively.
The MySpace rep then made clear that this “[m]arks the highest number of total viewers for any Ustream red carpet webcast,” and that the New Moon premiere qualifies as “the farthest-reaching event Ustream has streamed to date.”
It’s hard to imagine that MySpace won’t pursue further Twilight tie-ins as a result. More movies are on the way, after all, and plenty of fans would probably visit the site in order to see exclusive interviews, fresh trailers, or just stale footage of the stars playing checkers.
Promotions involving other movies may proliferate, too, given that this could become a fairly cheap and steady way for the social network to bring in eyeballs.
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