Digg has announced plans to roll out a new advertising platform called Digg Ads. This platform will give users more control over which ads are displayed on the popular site. It’s not ready to go just yet. The pilot will be launching in several months, but it will be “an ongoing work in progress.”
“We’re still in very early stages of working with advertisers and building the system, but we wanted you to be the first to hear about our plans,” says Mike Maser at Digg the Blog.
He says the sponsored content will look and feel like Digg content, but will be clearly marked as sponsored. Picture something similar to the paid search ads we’ve all grown so accustomed to – only thrown in the middle of listings.
The ads will link to stories, video trailers, and independent product review. “The goal here is to give advertisers a way to present content related to their brands and get immediate input on whether it’s relevant to the Digg audience, or not,” says Maser. The ads will apparently be able to be voted up and down just like regular Digg content, and according to the New York Times, this will affect rates.
As mentioned, it will be a work in progress, and that means Digg will be keeping an ear out for any feedback Digg users want to give. We know Digg responds to feedback too after the DiggBar controversy that got webamsters and SEOs worked up. It didn’t take too long for Digg to change some things up with that.
Do you think ads on Digg is a good idea? Tell us what you think.
