The Advertising Council, which is the leading producer of public service announcements in the United States, has unveiled a new site at MyAdCouncil.org. The site is intended to encourage advertising agencies, media companies, and advertisers to expand the reach of their PSAs by using social media platforms.
With the site, users can share Ad Council PSA videos and images and comment on them through these platforms (such as Facebook and Twitter). AOL has provided the Ad Council with strategic guidance on the design and functionality of the site, as well as the financial resources to maintain it.
“We are delighted to partner with the Ad Council on My Ad Council,” said Tim Armstrong, Chairman and CEO of AOL and incoming Chairman of the Ad Council. “AOL has a proud history supporting the Ad Council and their critical work raising awareness of some of the most pressing issues facing our society. My Ad Council is a tremendous advancement for the Ad Council and our industry community in helping to extend the impact of their PSAs.”
The site highlights the pro bono efforts of advertising agency partners, media supporters and other contributors, and is based on insights gained through focus groups conducted at ad agencies, media companies and corporate advertisers.
“One of the most exciting and valuable uses of social media is for social good,” said Brian Perkins, Corporate Vice President, Johnson & Johnson, and Chair of the Ad Council. “My Ad Council will give the Ad Council’s dedicated and talented supporters a simple way to make a difference and further the Ad Council’s mission.”
“This great tool will provide our supporters with a way to develop a deeper and more meaningful personal engagement with our campaigns and serve as another distribution channel for our PSAs,” said Peggy Conlon, president and CEO of the Ad Council. “We are grateful to AOL for generously partnering with us on this initiative, which will broaden the reach of our messages and help showcase the pro bono support of our constituents.”
My Ad Council is being promoted around the blogosphere and on message boards. The Ad Council will produce and distribute a series of online ads that people can use to raise awareness about the new site.
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