The Iraq and Afghanistan Veterans of America (IAVA) has partnered with the Ad Council to launch a national multimedia public service advertising campaign (PSA) along with a new social networking Web site geared exclusively toward Iraq and Afghanistan veterans.
The new Web site CommunityofVeterans.org, provides information that can help veterans with transitional and readjustment issues, including a searchable database of national and local resources on topics such as jobs, education and health.
CommunityofVeterans.org aims to foster connections among veterans and allow them to communicate with each other. The Web site and private community were developed by BarkleyREI.
“Less than 1 percent of the U.S. population has served in the current conflicts and it’s critical that returning troops are able to connect with people who understand what they’ve been through. The PSAs and groundbreaking social networking site will go a long way toward helping these heroes readjust,” said Paul Rieckhoff, Executive Director, Iraq and Afghanistan Veterans of America.
The new PSAs and Website have been researched and tested with veterans, their familes and the public. MTV has made a commitment to support the new campaign through primetime content and on their social media channel, ThinkMTV.
AOL has also donated its resources to design the campaign’s Web banners and has made a commitment along with Google to support the ads on Veterans Day and in the coming months.
Beginning this week, an integrated social media program will promote the campaing on popular social networking sites and blogs targeted to service members andd their families.
