Google announced today that NetSuite is now a featured partner of Google Checkout. This means that NetSuite users can now offer Google Checkout as one of their payment options.
“NetSuite securely passes the required information to Google Checkout and automatically updates once the transaction is complete,” explains NetSuite. “NetSuite ecommerce merchants gain a fast and convenient checkout process that will attract more customers and simplify how they buy, while enabling cost-effective order processing and payment by credit or debit cards.”
“We’re excited to welcome NetSuite, a leading vendor of on-demand and integrated business management software, as one of Google Checkout’s featured ecommerce partners,” says Gina Del Vecchio of Google Checkout Operations. “NetSuite offers a seamless integration with Google Checkout, making it fast and easy to add Checkout to your website. Plus, NetSuite’s platform provides real-time visibility into key business operations in one system — including inventory, fulfillment, shipping, marketing promotions, and customer buying patterns for up-sell and cross-sell analysis.”
In an explanation of the benefits of Google Checkout support, NetSuite plays the “Google Checkout users click on ads 10% more when the ad displays the Google Checkout badge” card. I seem to recall a similar figure from Google when discussing AdWords ads and use of the badge.
They also say that a fast, convenient checkout process helps users convert 40% more than shoppers who don’t offer such an experience. Google Checkout also provides a Payment Guarantee that protects Checkout orders.
When a user enables the Google Checkout option, it displays the Google Checkout button next to the Proceed to Checkout button in the shopping cart, or on the checkout landing page. Customers can then click on it and go right to Google Checkout, with NetSuite providing the items in the shopping cart, the selected shipping option and tax information.
After a payment has been completed in Google Checkout, a sales order is automatically created by NetSuite. When the Google Checkout order is processed and fulfilled in NetSuite, any order status changes are automatically updated to Google Checkout.
Conversion data from users’ Google Checkout orders automatically get captured and shared with AdWords and Google Analytics. Analytics integration is always a plus.
