Saturday, January 11, 2025

Getting More Conversions While Branding for Google Checkout

Share

Back in October, when Google offered some tips for the then-upcoming holiday season, they suggested using Google Checkout badges in your AdWords ads. They said that ads that do this have a 10% higher clickthrough rate than those that don’t.

The concept makes sense. As I said back then, it’s a classic advertising strategy. It makes the ad look “clicky,” and lets potential customers know that they can get whatever is being advertised by clicking that icon.
Google Checkout BadgeThe 10% higher clickthrough stat is getting some attention now, as well as another stat from the Google Checkout Merchant page, which claims that ads displaying the badge also have a 40% higher conversion rate. That’s quite a number.

If using the Google Checkout badge becomes a big trend, it may just increase Google Checkout’s market share significantly.” Good for Google, perhaps less good for competition like EBay-owned PayPal,” says Philipp Lenssen at Google Blogoscoped. It could certainly go a long way in branding the service.

Barry Schwartz at Search Engine Land notes,  “Google first changed to a larger badge set about two years ago and then added a more colorful option in August.” They’re still toying around with the look too.

Update: Lenssen reports that a Google representative clarifies:  Google isn’t actually saying that there is 10% gain in CTR. It’s saying there is a 10% gain in CTR for “Google Checkout users”

Table of contents

Read more

Local News

We arrange inheritance advance, also known as an inheritance cash advance or estate advance. What are the skills required for a devops engineer ?.