Introduction
Don Moore Hyundai is a family‑owned automotive dealership that specializes in the sale and service of Hyundai Motor Group vehicles. Located in the Midwestern United States, the dealership has been operating for more than thirty years and serves a broad customer base that includes private individuals, corporate fleets, and governmental agencies. The business is recognized for its emphasis on customer satisfaction, comprehensive service offerings, and community involvement. The dealership’s name derives from its founding partner, Don Moore, who established the business in 1988 following a career in automotive sales and management.
History and Background
Founding and Early Years
Don Moore began his career in the automotive industry as a sales associate at a local General Motors dealership. After several years, he identified a growing market demand for Korean automakers and, in 1988, partnered with Hyundai Motor America to open the first Hyundai‑branded dealership in the region. The inaugural showroom was modest, comprising a 10,000‑square‑foot retail space and a small service bay. Despite limited resources, the dealership quickly established a reputation for honesty and expertise.
Expansion and Growth
Throughout the 1990s, Don Moore Hyundai expanded its footprint by adding a second location in a neighboring city. The 1995 expansion included a larger inventory space and a dedicated parts warehouse. In 2000, the dealership upgraded its service center to include a 24‑hour rapid‑repair lounge, a move that positioned it as a regional leader in after‑sales support.
Recent Developments
In the 2010s, the dealership embraced digital transformation, launching a comprehensive website that offers online inventory searches, appointment scheduling, and a customer portal for service history. The 2018 acquisition of a fleet‑management subsidiary further diversified the dealership’s portfolio. More recently, in 2022, the company opened a high‑tech service hub that incorporates state‑of‑the‑art diagnostic equipment and a virtual reality training module for technicians.
Location and Facilities
Geographic Position
The main showroom is situated on Maple Avenue in the city of Springfield, a strategic location that provides access to major interstate highways and serves a population of approximately 150,000 residents. The secondary site in Shelbyville is positioned near the industrial corridor, enabling efficient service to corporate customers.
Showroom and Retail Space
Don Moore Hyundai’s retail space spans roughly 20,000 square feet, divided into sections dedicated to sedans, SUVs, and commercial vehicles. The interior is designed with a modern aesthetic, featuring ample lighting and interactive display stations. A dedicated customer lounge offers refreshments and a waiting area that is equipped with Wi‑Fi access.
Service Center
The service center occupies 12,000 square feet and houses 15 service bays, each equipped with a hydraulic lift capable of lifting a 6,000‑pound vehicle. Advanced diagnostic tools include a computerized engine‑management system, tire‑pressure monitoring interface, and a dedicated collision‑repair workshop. The center also features a parts distribution center that provides same‑day availability for the most common components.
Business Operations
Sales Operations
Sales at Don Moore Hyundai follow a consultative approach that prioritizes customer needs. The dealership’s sales team is trained in the latest Hyundai technologies, including the Blue Link connectivity platform and advanced safety features. Each sales associate is required to complete a certification program that covers vehicle specifications, financing options, and ethical sales practices.
Financing and Leasing
The dealership’s finance department offers a range of financing options, including dealership‑direct loans, bank partnerships, and lease agreements. A dedicated loan officer works closely with customers to identify the most cost‑effective structure. The department also manages the processing of credit applications, ensuring compliance with state and federal regulations.
Service and Maintenance
Service operations are divided into routine maintenance, major repairs, and specialty services. Routine maintenance includes oil changes, filter replacements, and fluid checks, while major repairs cover engine and transmission work. Specialty services feature vehicle customization, performance upgrades, and advanced diagnostics. The service department reports performance metrics such as mean time to repair and customer satisfaction scores to guide continuous improvement.
Inventory and Product Line
Passenger Vehicles
- Hyundai Elantra
- Hyundai Sonata
- Hyundai Accent
- Hyundai Veloster
- Hyundai Ioniq
Commercial Vehicles
- Hyundai Santa Fe XL
- Hyundai Tucson
- Hyundai Palisade
- Hyundai Nexo (fuel cell vehicle)
- Hyundai KONA Electric
Specialty and Limited‑Edition Models
Don Moore Hyundai occasionally imports limited‑edition models, such as the Hyundai Ioniq 5 Pro, for short‑term display. These vehicles are marketed through exclusive events and are available for purchase by pre‑registration.
Customer Experience
Dealership Events
Monthly customer appreciation nights are hosted at the dealership to foster loyalty and provide educational workshops on vehicle maintenance. These events include test‑drive sessions, product demos, and guest speakers from Hyundai’s global engineering team.
Online Services
Customers can schedule test drives, service appointments, and financing consultations through the dealership’s online portal. The portal also offers a digital inventory with high‑resolution images, feature lists, and price comparison tools.
Customer Support
Post‑purchase support includes a 24‑hour hotline staffed by qualified technicians. A dedicated customer service representative handles warranty claims, recalls, and product inquiries. The dealership maintains a database of customer interactions to ensure consistent follow‑up and issue resolution.
Community Engagement
Charitable Partnerships
Don Moore Hyundai sponsors local charities such as the Springfield Food Bank and the Shelbyville Youth Soccer League. In 2020, the dealership partnered with a regional literacy program, providing vehicles for transportation to community events.
Educational Programs
The dealership hosts an annual “Future Engineers” day at its service center, where high school students can tour the facility, observe technicians at work, and receive mentoring from industry professionals. These programs aim to promote STEM education and provide insight into automotive careers.
Environmental Initiatives
To reduce its carbon footprint, Don Moore Hyundai has installed solar panels on the roof of its service center. The panels generate approximately 30 kWh per day, which offsets a portion of the dealership’s electricity consumption. Additionally, the dealership participates in a regional recycling program for used oils and automotive fluids.
Financial Performance
Revenue Streams
The dealership’s primary revenue originates from vehicle sales, which account for 70% of total income. Ancillary services - financing, maintenance, parts sales, and aftermarket accessories - constitute the remaining 30%. The dealership reports a compound annual growth rate of 4.2% over the past decade.
Profitability Metrics
Operating margins for the dealership averaged 6.5% between 2015 and 2022. Net profit margins remained above 4% in the same period, reflecting effective cost control and strong sales volume. The dealership’s debt-to-equity ratio has remained below 0.4, indicating a conservative financial structure.
Investment in Technology
In 2021, the dealership invested $1.2 million in digital infrastructure, including a customer relationship management (CRM) system, an integrated service scheduling platform, and advanced diagnostic software. This investment has improved lead conversion rates by 12% and reduced service cycle times by 8%.
Corporate Governance
Ownership Structure
Don Moore Hyundai is a privately held company. The ownership is divided among family members and a group of long‑term employees. The board of directors consists of three individuals, including the founder and two independent directors.
Management Team
Key positions include the President (Don Moore), Vice President of Sales, Chief Operating Officer, and Director of Finance. The dealership maintains a clear hierarchy that promotes efficient decision‑making and accountability.
Compliance and Ethics
The dealership adheres to all federal and state automotive regulations, including the Motor Vehicle Dealer Licensing Act, the Fair Credit Reporting Act, and the Truth in Lending Act. An internal compliance officer monitors adherence to these regulations and conducts annual training sessions for all employees.
Future Outlook
Electrification Strategy
Aligned with Hyundai’s global transition to electrification, Don Moore Hyundai plans to expand its electric vehicle (EV) lineup by adding the Hyundai Ioniq 5 and Hyundai Kona Electric to the inventory within the next 18 months. The dealership will also establish a dedicated EV charging station on its premises.
Service Expansion
To accommodate the increasing complexity of modern vehicles, the dealership intends to introduce a robotics‑assisted repair program. This initiative will leverage automated diagnostic tools to reduce service times and improve accuracy.
Community Growth
Future community outreach plans include the launch of a scholarship program for students pursuing automotive engineering and a partnership with a local community college to offer internships at the service center.
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