Sunday, December 8, 2024
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youtubers

Pre-roll Ads Could Send YouTubers Running

YouTube is Google's new big stick, but the used-to-be-a-search company better learn to walk softly or lose the droves of devoted viewers. A new poll from Harris Interactive shows that while nearly a third of YouTube users are sacrificing TV time for online video, almost three-quarters of them won't take kindly to pre-roll advertisements.