yellow

AOL’s Walletpop blog has created a list of the Top 25 Things Vanishing from America. They listed “The Yellow Pages” as item number...

Over at Media Post, The Kelsey Group isquoted todaysaying that the erosion in usage of print yellow pages is likely to fall off at a higher rate this year — by 10% this year, compared with only 2% to 3% erosion in recent years.

2007 wasn't at all easy, but 2008 could be the toughest year yet for the print Yellow Pages industry, according to a new report.  Companies may try unusual things to save money, and at the same time, are expected to increase their efforts to succeed online.

Technology will advance so far for local advertising that when voice and data truly combine on mobile phones, the usage of venerable yellow page directories to find businesses will be near zero for anyone under 50. Bill Gates Predicts End Of Yellow Pages

And so Google AdWords is testing yellow background for paid ads in their search results. Quite a few marketers are happy about it but I find my self saying … “this will lower the CTR”. Quite a few agree;

How many AAA companies do you know of? AAA insurance did it most notably with insurance. Insurance is competitive.

Local search engines are overshadowing Internet Yellow Pages due to relevance, real-time updates, and user engagement.

The publisher of numerous print and online yellow page directories takes a step into the digital world with its acquisition of the Florida-based SEM company, Click Forward