winning

Winning accounts and gaining customers is a natural part of running an organization, but, without the proper tools, it is sometimes difficult to know how you compare with your competitors.

This shift to contextual advertising caused by intelligent software has privacy advocates going squirrelly, particularly because the larger public seems relatively unconcerned. After all, says the public, it's all about the end-user experience, not whether a robot saw my iTunes list or my Gmail inbox and made a suggestion.

With recent reports showing that consumers are sometimes 80% more likely to be influenced by a website to make certain purchases as opposed to other traditional forms of advertising such as television and print, it's become obvious that equal attention should be given to ensure that a website is in fighting form as to capitalize when consumers come calling as is given to other online marketing efforts.

Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". But what does it mean? It sounds a little odd doesn't it?

Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing.

This has been a quiet week at work: no big projects, few meetings, several coworkers gone.

Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds.

As a business owner, I've had staff come and go over the years: some have done extremely well, and others not so well.