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In the wake of pay-to-be-included search engines popping up right and left, one often wonders, "What's the use of spending so much time on optimizing various pages for various search engines when what you actually have to do is, pay for the indexing? Few people realize that paying for inclusion hardly affects the ranking, especially in serious search indexes like Yahoo! If you pay them, they review your page within a decent time frame, and if the site is unsuitable for inclusion, they let you know, and advise you to carry out various changes.