Monday, January 6, 2025
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viewing

Study Looks at Video Viewing Demographics

A study from Nielsen and Ball State University found that 45-54 year-olds are the top consumers of video media. The study ran over the course of a year. Data was gathered from traditional TVs (including DVD/VCR and DVR viewing), computers, mobile devices and other small screens like in-cinema movies, GPS and display screens outside of the home. Some key findings include:

Online Video Viewing Grows by 10% in the UK

Online video has grown by 10% in the UK in terms of its audience during the past year. It is up to 29.6 million unique viewers age 15 and older according to research from comScore. 4 billion videos were viewed online in the UK in January alone. 99.5 million (2.5%) of these were watched on the sites of the top 5 TV broadcasters: the BBC, ITV, Channel 4, Channel 5, and Sky. Here's a look at the top online video properties:

MySpace Creates Widget For Traditional TV Viewing

 MySpace has launched a widget designed on the new Widget Channel TV application framework being  co-developed by Intel and Yahoo!.

Online Video Viewing Doubles

The number of people watching online video through a browser has doubled over the past year, going from 32 percent a year a go to 63 percent today, according to a new ABI Research study.ABI says the growth is due to the amount of rich content available in ad-supported format on portals and via social networks, along with increasing demand from people for video in both short-and long-form online content.

Online Viewing Becoming A TV Substitute

A higher percentage of people are going online to watch primetime TV shows, according to a new report from Integrated Media Measurement Inc. (IMMI).More than twenty percent of people view some amount of primetime television online. Within the group of online viewers, 50 percent are watching programming as it becomes available and are using the computer as replacement for the television set. The other 50 percent are using the Internet to watch previous programs they missed, or to re-watch clips of episodes they have already seen.

Online Video Viewing Continues To Rise

More and more people are consuming online video, primarily, say researchers, because of the increasing availability of broadband connections. As mobile devices become more ubiquitous, so too is mobile video consumption.

Online TV Viewing Increasing

About 16 percent of American households who use the Internet watch television broadcasts online according to The Conference Board and TNS. The number of people watching entire episodes has doubled from a year ago.

Media Companies Viewing Google as the Enemy

Media companies have started sending a message that they view Google as the enemy. Time Warner CEO Richard Parsons described Google and its ilk as Custer in his last stand.
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