valuable

Email marketing is good for business growth - when done properly. One of the best parts about email marketing is that it keeps you in regular contact with customers. It keeps you fresh in their minds. That is why your list is so important.

Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.

At the Google Webmaster Central Blog, Google has released some valuable information about webserving techniques, especially related to Googlebot.

There's been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.I've been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful way. Understandably, smaller business owners are more likely trust what is not only more directly tangible and measurable, but also less costly.

One of the comments on the article I wrote for Wordtracker mentioned WordsFinder, which allows you to create a list of keywords from a piece of content. Their tool uses the Yahoo! Term Extraction Tool, and also provides a few additional keywords next to the results. Three other easy ways to get similar information are

Marketers are becoming more willing to explore non-traditional advertising methods including word-of-mouth in order to capitalize on ROI. A new report from Bigresearch, "Simultaneous Media Study" examines the issue.

Google's moving up in the world, and it just passed IBM. The search engine giant now holds the title of "world's third most valuable technology company," and is only about $2.5 billion behind Cisco. Microsoft is still the far-and-away leader of the pack, with a market capitalization of $279 billion (compared to Google's $145 billion).

David Meerman Scott's blog post, "Sales Leads Are too Valuable for Sales People," is worth a read. He shows the folly of marketers who throw sales leads over the wall and expect sales people to catch them.