untapped

Most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market.

There's a tremendous market that most if not all ebook authors and publishers are overlooking. Why they overlook this market is beyond me, maybe it's because they are stuck on the notion that the only people who will buy and read their ebooks are the people that buy and read printed books. Folks, these people could care less about reading an ebook. This is a fact! Let's look at a few of the reasons that the average printed book reader will not read an ebook.