unleashed

"Numbers without context are just numbers," according to Matt Bailey, the founder of Site Logic Marketing.  So in a session titled "Web Analytics," Bailey walked an audience through what they need to know about their sites and statistics.

Mack Collier, owner of The Viral Garden spoke on the subject of blogging for business.

"Optimize, optimize, optimize," some SEO experts will say, and that's fine as far as it goes.  But the question of what to optimize for - and how far to take the process - was addressed in a session called "Keywords and Content."

At the Small Business Marketing Unleashed Conference Stoney deGuyter, president of Pole Positioning Marketing talked about Web site architecture.

It's possible to spend thousands of dollars - or read tens of thousands of words - and still get nowhere in the world of online marketing.  A session titled "A Common Sense Approach to Online Marketing" tried to highlight the essentials, however, since the path to success can be relatively simple.

Macromedia today, announced the release of Macromedia Studio 8, which includes new versions of Dreamweaver, Flash Professional, Fireworks, Contribute, and FlashPaper.