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Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.

Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.

Sandi's T's at http://sandists.ecorp.net First ask: --Who is the target customer? --What do they need? --What motivates them to buy? --What makes them want to come back? --What is the most important thing they need to do on each page of your site? --What is your most popular set of products? etc...

You will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.

Understanding consumer trends is essential to knowing how and what to market. Far too often businesses go about developing products and services without considering what is happening in the market place, nor what might happen in the future.

Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ...

In the early days of the Internet it was common to visit a web site and see a counter informing you that "you are the 118,456th visitor to this site", and various webmasters would proudly talk of how many "hits" their sites were getting. Now, things have changed and you will mostly find counters on amateur sites, and wiser webmasters now know that the term "hits" doesn't really mean much. The term hit refers to a request for a file on your web site. When someone visits your web page, they request your URL, but in order to see the page, they also have to get all the graphic files that are located on your page. So, one visitor to your page may be requesting 25 different files, and thus you have 25 hits.