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Whether you're young and just starting out, you're approaching mid-life and accumulating savings or you're nearing retirement age, you can put a huge number of extra dollars in your pocket and in the pockets of your heirs if you just do a few things right.

Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.

Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today.

Good things come in small packages, but large things aren't always bad either. That must have been the thought someone had in designing an email newsletter for their customers. Apparently they had quite a bit of news; this particular piece of email was 34 megabytes when it arrived at the Mitel SME (E-Smith) server of one of my customers.

Ok, You got your Order and gained a customer!

Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.