Transparency

Excuse my giddiness, but it's definitely addictive to look at your keyword quality scores. You could have guessed them before by the assigned minimum bids, but these are fun to look at anyway:

Shift Communications, home to social media advocate Todd Defren, was named agency of record for Novell, largely on the strength of Shift's well-documented social media chops.

Shel and I had quite a robust discussion about the Wal-Mart and Edelman blogger relations campaign yesterday in show #119 of FIR: The Hobson & Holtz Report.

Our little PR corner of the blogosphere is awash with opinion about the Wal-Mart/Edelman blogger outreach campaign stemming from a story in the New York Times on Tuesday.

The 2006 annual meeting of the World Economic Forum begins today in Davos, Switzerland.

Communicating on corporate responsibility doesn't get more transparent than this. The Financial Times reports ...

Companies everywhere talk a lot about how important their employees are and the contribution they make to overall success. But most companies don't do this with the public openness and transparency demonstrated by CMS Cameron McKenna, an international law firm headquartered in London.

MediaPost reports that when MSN unveiled its new search engine, it put up a Web page, Inside MSN, which collects user comments on the product and posts them for all to see.