transform

Once again, 'tis the season for annual planning, an exercise that fills managers with hope, dread, despair and anticipation. It's a time when we contemplate the future of our organizations, technology and personal fortunes.

A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.

Over the past few years working on the Web at a deeper level, I've noticed that only a handful of people are actually working on building customer relationships. Heck, that's where the real money can be made.

Ideally, a business partner promotes your business; they're always on the lookout for new markets, and they work to find ways to improve your product or service.

If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy. Your home page needs passion. You have only 10 seconds or so to impress your visitor. Make sure you don't have long paragraphs of bio or description of your mission, service, or book. Visitors, who really are potential clients or customers, want to know what's in it for them. Make every word count.

If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.