trademarks

Concern over trademark protection is growing steadily among online advertisers. Who's responsibility is it to protect your trademarks? Should the trademark holders be expected to spend ad dollars to buy their own trademarked terms? What kinds of things should/could search engines do to help alleviate the problems?

To compete effectively in global markets, American exporters need trademark protection everywhere they do business. But the European Union is arbitrarily denying U.S. companies the trademark rights they've earned, and the time has come for diplomatic intervention.