tracking

Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.

A recent study from eROI shows that 18% of email marketers in the US are not tracking their campaigns. The research comes from a survey of over 500 email marketers with the intention of gaining insight into trends and use of analytics in email.

The North American Aerospace Defense Command, otherwise known as NORAD is tracking Santa Claus's rounds this year, keeping up a tradition that has been going on for 53 years. Mike Sachoff explains:

How major Internet players follow their users and utilize their activity became the focus of a letter of inquiry sent by the House Committee on Energy and Commerce to a number of companies.

Only 19 percent of interactive marketers can make campaign changes in less than 24 hours according to a new report from Sapient "Interactive Marketing Survey."The Interactive Marketing Survey found that marketers lack the tools to optimize their marketing efforts across the full spectrum of digital channels. More than half felt "only somewhat confident" or "not confident at all" in their firm's ability to track campaigns on multiple channels in real-time.

There are a lot of data points that can be meaningful for tracking blog effectiveness. That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.

John Nack of Adobe posted a brief Q&A related to the issue of Adobe software welcome screens phoning home to a tracking site hosted by analytics firm Omniture.

There are a number of free or inexpensive search analytics tools available out there, and this article will outline a few of them that have gotten rave reviews.