timing

The Guardian newspaper have today written an article titled Is Google a Grinch or a good guy?, which asks many UK SEO's (myself included) for their views on the recent Google paid link debate.

I recently made another post about the importance of brand building and niche markets, and Solomon Rothman commented that one way to go niche is to go stylized / have a unique delivery approach, which is totally valid.

Every item you advertise, every word and illustration you use becomes a part of your company's image. Your ability to develop a USP (unique selling proposition) depends on your knowing what you want your image to be and then doing those things and only those things that reinforce that image.

In politics, Republicans typically have an awful time saying nice things about Democrats, and vice versa. And when you're rooting for a basketball team, the referees always seem to favor the other side. When it comes to investing, many buy-and-hold investors think market timers are grossly misguided, and at the same time many timers just can't understand why buy-and-holders leave their portfolios exposed to potentially huge market risks.

When things are timed perfectly, the results are inevitably better. Whether it's a first kiss or a punch line, saying "I love you," or saying, "Do we have deal?" Press releases must be well timed. Sending out an untimely press release is often a waste of time that elicits few, if any, results. But how do you determine the optimum time to write and send a press release? You must keep your eyes peeled for opportunities when a press release will be appropriate, and likely to find its way into print.