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Hat’s off to Kelly Spors for helping to keep WSJ readers up to date on the latest marketing buzz. In today’s weekly roundup of news, she explains the art of link baiting… Here’s a new catchphrase in search-engine optimization these days: Link baiting.

GigaOm weighs in with a mostly-thumbs-down on the Web 2.0 conference; seems the cause for complaint was a lot of excessive caution and cynicism, fueled by money.

An updated comment system for the Digg user-contributed news site offers several new features, including ratings for comments and a three-minute window to edit the comments one makes on a story.

Google suffered a setback in court last Friday as US District Judge Howard Matz ruled that thumbnail displays retrieved by the company's image search feature were a likely violation of copyright law. Links to third party sites and the practice of "framing" the image above those sites, however, were not considered to be in violation.

Last night Yahoo had a mixer at Caesar's club, Pure. Of course, Rich and I attended solely out of our journalistic sense of duty.

In continuation of our series of articles on improving your Google AdWords campaigns, we look at creating test campaigns.