thought

RainToday.com's recent report "What's Working In Lead Generation" got me thinking about the relationship of thought leadership to branding and lead nurturing. In B2B marketing, all three serve the same purpose: to establish your company as a trusted adviser, so when a prospect is ready to buy, he or she will think of you and will want to speak with your sales reps.

Would you like to be more visable and generate sales leads on a limited budget? Become a thought leader!

A phrase like "latent semantic indexing" may not ring a bell. Sounds like geek talk. And it is really, it should be "a bunch of keywords you hadn't thought to optimize" to the lay person.

FeedBurner is kicking-off a series of Technorati-like special reports this week called "Feed for Thought" that will cover the state of the "feedosphere":

Hey you. Yes, you. You know who you are. We thought you had taken care of these web writing "demons." But it turns out you need a little reminder.

During the Napoleonic wars some 200 years ago, one of the most decisive victories in the war came when Lord Horatio Nelson of the British Royal Navy soundly trounced the French and Spanish fleets off the coast of Spain, securing British domination of the seas for the next century. One wouldn't know that by watching the "reenactment" of the battle.

A 2002 discovery of fossilized skull in the African country Chad is now believed to be the oldest remains of human relative ever found.

Trevor Cook and David Murray skewer the term "thought leadership" on their respective blogs. I agree with both of their arguments to a point.