thinking

If you have been in marketing for any amount of time, you know how omniprescent demographics are.  The first question most marketing teams will focus on is "what's our target demographic?"  Demographics are what media is bought by and what media properties define themselves by.  Ask any online community about their core audience, and they will typically respond with a demographic like "teen girls 12-18" or "young men 18-25."  TV shows and movies do the same. 

For the past year, the projected numbers for Facebook have been unbelievable. Literally. Unbelievable. Before, it was the CEO's inflated opinion of monetary worth (at some point I heard $8 billion kicked around), which understandably made early MySpace investor heads explode.

I know this is a little off topic, but since Michael has been discussing how to get your own SEO company off the ground and growing, and due to the week Michael and I just suffered through, I had to remind myself frequently on why I traded in my previous "easy" life as a corporate suit, with a cushy job, limited responsibilities, manageable workload, consistent salary and paid health care for this life of entrepreneurship.

An article on the upcoming Gartner BI conference caught my eye.

Joe Sinkwitz, also known as Cygnus, has a great post explaining how the polarized view of SEO is quite naive and inaccurate in nature.

As more and more people discover the joy of keeping a blog on a global Web that zillions of anonymous surfers can peruse, it's probably a good thing to think about the approach to what you're writing about before launching it out into cyberspace.

It's conceivable that when targeting a demographic, tunnel vision could become an issue.

Now that "From Java To Ruby," the most recent book from author Bruce Tate, has debuted, one observer thinks it could be read as "From Java To ColdFusion" instead.