testimonials

Here's ten POWERFUL ideas to use as a guide when dealing with testimonials.

1. PICTURES - Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

What I'm about to reveal to you can be shocking. It may even turn your entire marketing education upside down...

Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from those who have had a good experience with your product or service are successful relationships with your customers and clients - publishing them on your web site shows visitors how successfully you have dealt with previous customers.

A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market.

Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials.

Let's say you want to take your spouse out to a nice restaurant. You read the 'dining' column of your local newspaper, and ask family or friends for recommendations.

Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces?