Thursday, December 5, 2024
Tag:

targeting

Yahoo Gives Ads More Targeting Options

Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.

Facebook Launches New Ad Targeting Options

Facebook has launched two targeting filters for Facebook ads. These are language and radius targeting. Both have been heavily in demand by advertisers.

Behavioral Targeting Gaining Public Acceptance

Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers' comfort level with the concept is going up.

British Telecom’s Doing ISP-Based Behavioral Targeting

British Telecom began some ISP-based behavioral ad targeting testing today. Before privacy enthusiasts freak out, it's on an opt-in basis...so far. "Around 10,000 customers will be invited to opt in to the trial when they commence their browsing session. We will issue invitations at random," said British Telecom.

Targeting Conversations, Not The Whole Web

Rob Crumpler, CEO of online advertising company BuzzLogic, says there’s a strong correlation between campaign effectiveness and blog quality. But quality doesn’t necessarily mean popularity; more likely it has to do with the strength of a blogger’s influence.

AlmondNet Likes Taste Of Behavioral Targeting

Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be relevant as well as timely.

Wal-Mart Starting To Use Behavioral Targeting; via Yahoo

Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.

Google Patent App. Pursues Behavioral Targeting

Since not every single one gets clicked on, Google's ads might be considered less than perfect.  A new patent application would make behavioral targeting a central part of improving them.
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