targeting

Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.

Facebook has launched two targeting filters for Facebook ads. These are language and radius targeting. Both have been heavily in demand by advertisers.

Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers' comfort level with the concept is going up.

British Telecom began some ISP-based behavioral ad targeting testing today. Before privacy enthusiasts freak out, it's on an opt-in basis...so far. "Around 10,000 customers will be invited to opt in to the trial when they commence their browsing session. We will issue invitations at random," said British Telecom.

Rob Crumpler, CEO of online advertising company BuzzLogic, says there’s a strong correlation between campaign effectiveness and blog quality. But quality doesn’t necessarily mean popularity; more likely it has to do with the strength of a blogger’s influence.

Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be relevant as well as timely.

Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.

Since not every single one gets clicked on, Google's ads might be considered less than perfect.  A new patent application would make behavioral targeting a central part of improving them.