targeted

People on social networking sites don't object too much to the idea of ads, according to a recent study.  But before marketers throw more money at Facebook and MySpace, they should know that users also feel ad targeting leaves a lot to be desired.

Behaviorally targeted ads outperform contextual ads by as much as 22 percent in some categories; according to a new study from Revenue Science conducted by JupiterResearch.

In a recent survey CNET asked AOL, Ask.com, Google, Microsoft, and Yahoo about their privacy policies and behavioral targeting. In some cases they asked follow-up questions for clarification. Here are the results:

When you buy site targeted AdSense ads (or other CPM priced ads), there are easy ways publishers can inflate their pageviews and ad inventory. I listed a number of them here, but a few other common techniques are

Have you noticed how entitled some people seem to feel about getting targeted, interested visitors to their sites?

When article directories became the rage a few years ago, now with hundreds, even thousands of them all over the web, syndication became a serious business.

Who Are You Calling On and Why?

If you are one of the tens of thousands of people searching for quality leads for your business everyday, you know how hard it is to find the precious few perfect business leads among the junk leads people are selling.