subscriber

Publishers asked for it, and the Google Reader team listened. Engineer Justin Haugh announced earlier today that the company’s crawler now “reports the number of Google users subscribed to the feed.”

Mary was frustrated with the lack of subscribers to her new e-mail newsletter. She had taken care to make it a double opt-in type, and was always careful to avoid any hint of spamming.

Napster's subscriber base grew by 143,000 in the fourth quarter, raising Napster's subscriber base to a total of over 410,000, including 56,000 university subscribers.

I'm sure that most online marketers agree that successful online businesses revolve around a large list of hungry subscribers. In today's Internet business environment, if you aren't reminding people you still exist your business will stagnate and die!

1. Make it easy for readers to subscribe by putting your subscriber form on your Web site's home page. (In other words, don't bury it.)

Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail.

It's a fact of sales life. When people trust you, they buy from you. The imperative question has always been "How do I get people to trust me online"? Building a subscriber list can be a relatively inexpensive form of marketing that has a three-fold pay-off... building trust, gaining permission to send marketing messages, and increasing sales.