strength

The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the performance of your own brand. Reflect on these seven points and you should get a better sense of the strength of your own brand, as well as some ideas on how to move forward

Doing administrative tasks from a home office has been around for many years but the term VA seems to be becoming more prominent and recognized by those who would need our services the most.