standing

There have been a lot of changes on the search engine front in the past year; so many that it's hard to keep track of who's still a major player, and who isn't. With so many services turning to "Pay for Submission" and "Pay per Click" models, there aren't a lot left that still accept free submissions. And of those that do, it's hard to tell exactly which ones are worth your time.

Are your sales where you want them to be? No? What should you do first to build sales? First, assess where you are. Your answers to the following questions will put you on the road to increasing your sales.

While it is immensely important to create an abundance of website traffic, tracking and analyzing your website circulation is of equal importance. All astute marketers understand this concept and love tracking to a fault.

Picture it. You run your own business. You've worked long and hard for the past 18 months to get where you are today. Long hours, no weekends, anxiety attacks in the middle of the night worrying about whether you're going to be able to meet expenses for the month. Your phone rings. You answer it. "Stop sending me your rubbish!", the belligerent voice at the other end yells in your ear before slamming down the receiver. "Fruitcake", you mutter to yourself, dismissing the caller from your mind as you turn to more important things.

How is the casual web surfer going to perceive your website as distinct from a thousand others in the same business?