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Ads becoming content is not only true from a thin affiliate site perspective, but also on larger more traditional ad buys. Selling content hosting is going mainstream.

The folks at SavetheInternet.com Coalition should be happy, as they have won two Webby Awards. One for their grassroots campaign to protect Net Neutrality and the other for a video about Net Neutrality. The Webby awards are sponsored in part by phone behemoth Verizon Communications, an irony since they are not friends of the net neutrality movement.

The 30,000 advertisers using Ask Sponsored Listings just received a new channel for displaying their ads as IAC has announced the launch of a contextual advertising channel.

Rick Tobin, a Senior Sponsored Search Analyst at Enquiro Search Solutions recently wrote an insightful post on his blog: Sponsored B2B regarding how to find the Real Cost of a sponsored campaign.

Yahoo's upgraded Sponsored Search invitations: Features, benefits, challenges, and the potential future of search advertising with Yahoo.

Their mobile web services available in the United States and the United Kingdom will see the beta launch of sponsored search results appearing on mobile handsets.

Advertising will come to Facebook, the social networking site formerly restricted to those possessing .edu addresses and now opened to the public for membership.

Reportedly, Google is testing a system that removes the top sponsored results, moving them to the side panel, if a user consistently doesn't click on the ads.