spectrum

Through several side bids for pieces of spectrum, Verizon may have outbid the top bid for the desired 700MHz C block auction and pushed...

Google will bid in the upcoming 700MHz wireless spectrum auction, the company announced this morning. Run by the Federal Communications Commission, the auction is scheduled to begin on January 24, and could run until March.

Tom Peters suggested that for many big companies the words "We're No Worse Than the Other Guy" could be the company motto emblazoned in gold letters over the entrance. He was describing banks but according to a recent survey on customer service the cell phone companies are the lowest on the totem pole.

There have been rumours about Google getting involved in the wireless wars in the U.S. for some time now, and the company itself has admitted many times that it is interested in expanding the number of people who use the mobile Web and in increasing the amount of competition there is in the mobile business.

Take a look at this video, where Google explains Project Spectrum, an effort by Google to help those with autism take advantage of their gifts for working and expressing themselves visually using Google SketchUp, its free 3D modeling software:

The remaining frontier is in the sky, as you might guess, and AT&T's buyout of Aloha's chunk of 700 MHz spectrum in advance of January's government auction is a strategic move to conquer that frontier.

The upcoming 700 MHz spectrum auction is heating up as Apple is the latest rumored to be interested in joining Google, DirecTV, and eBay in bidding on a piece of the band currently used by broadcast television.

Google will "probably" bid in the FCC's 700 MHz spectrum auction set to take place in 2008, CEO Eric Schmidt told attendees at a Colorado summit with telecommunications industry representatives heavily in attendance.