Skills

Working with TV networks to get their content on YouTube has been harder for Google to figure out than any technical challenge it might face.

Joe Sinkwitz, also known as Cygnus, has a great post explaining how the polarized view of SEO is quite naive and inaccurate in nature.

This post is a companion to our recent post titled, SEO skills that translate to paid search. Our theory as that the two disciplines are not that different, although there certainly are some distinctions between the skills we use for paid search versus SEO.

Sometimes it may seem that natural search engine optimization (SEO) and paid search marketing are two entirely different animals.

Technical skills have little value if you have poor soft skills. Don't get me wrong, your tech expertise matters. But don't be fooled by your tech skills. King of Linux, champion of Oracle? You've got it made, right? Give me a break! Tech skills alone are no guarantee of success.

How good are you at finding what you need on the Internet? Are you fluent in the language of search? The Illinois Mathematics and Science Academy (IMSA) has produced a tutorial to help you finely hone your web investigation skills.

They are online, half of them on a daily basis, and use the Internet for news, games, and instant messaging.

Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical.