simplicity

Search engines don't care about web design. People do. While search engines will not index a website for its great layout, but for the content, people will forget the website that has nothing distinctive about it.

Too much web management suffers from trying to be all things to all people. Apple and Google have triumphed from targeting common tasks.

I recently bought a Philips CD burner. Its software was difficult to install. What I wanted to do was copy music I had bought from Apple iTunes. When I finally managed to complete the installation, it wouldn't let me do that. Thus, I wasted about 30 minutes installing and uninstalling the software.

Never before has there been so much to choose from, and never before has it been more important to eliminate most of these choices.

Simplicity at its best: The Power of Transcending the Confusion

Over the past decade, companies have spent untold millions on the promise of CRM-that a single, shared view of the customer offers value to the organization, including field support. Yet acceptance of CRM systems by the frontline in the field-the sales representatives-can prove to be a considerable challenge. Low sales representative compliance compromises data quality; and a CRM system with incomplete data is of minimal use.