shoestring

Getting ready to move to a new city? Start a business? Risk a new career? Nearly always, your first consideration will be, "Can I afford to make this move?" You count up for savings. How long can you live before you lose your house or go on welfare? Can you afford the cost of living in Los Angeles or Boston? Can you find a job in one of those charming low-cost, low-employment towns?

As an aware and knowledgeable professional you already know that before conducting any type of marketing strategy the first thing to consider is who and what your target market will be. But knowing your intended market is only the beginning since marketing is 'everything' you do to attract and keep your target audience.

I recently received an email from a hockey coach with a Web site. He was searching for a way to create an ebook to sell on his site. But since he just wanted to create just one ebook, he didn’t want to spend hundreds of dollars on a program to do the job. His question – is it possible to create ebooks for free?