Tag:
settled
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SEM Settled? Good, Now On To Real Marketing
The e-business world is moving on from SEO and SEM. That doesn't mean they aren't important. It means that everybody seems to get it now (perhaps) and it's sort of a standard practice, like tacking fliers to light posts. The next frontier has two branches: branding and making connections.
Where it's not going: direct marketing (been there, done that for a decade now); single-channel.
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IBM Crisis Averted: Suit Settled
IBM announced last week that a settlement had been reached in a civil suit with a very high price tag.