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Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.

A German court handed down a suspended sentence of 21 months, plus 30 hours of community service, to worm author Sven Jaschan.

The teenaged creator of the Sasser worm, which caused thousands of problems for computer users worldwide, gets a slap on the wrist.

Dean Arthur Schwartzmiller, ducking courtroom cameras, made his first court appearance since his arrest on extensive child molestation charges. The alleged 63-year-old pedophile faces a maximum of 105 years to life in prison if convicted.

John Rigas, founder of Adelphia Communications, received a 15-year sentence yesterday after a five-month trial, for using company money for his own personal use, and lying to investors about finances.

A Virginia Court gave Jeremy Jaynes, who was convicted of sending bulk emails with spoofed addresses, a nine-year sentence on Friday.

Can you summarize how your website is uniquely better to serve the needs of consumers than your competition? If you can, chances are you will see much higher traffic, sales and profits.

Has this happened to you? You attend one of these ever-popular networking events and the MC calls for introductions. Everyone is expected to stand and introduce themselves and their business. You note gratefully that the MC has imposed a 30-second time restriction on each introduction. Now there's hope you'll make it home in time for tomorrow morning's Corn Flakes.