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It might sound like a wacky idea, but one that is quickly gaining popularity in the business world. The idea of IT savvy folks with enough business understanding to make things happen is getting more social pressure from companies and IT departments.

Viacom, staunch opponent of YouTube, has cemented its reputation as “the man” among the free-content generation by opposing the Web favorite. The parent company of everything from MTV and VH1 to Comedy Central and Nickelodeon has a long way to go to catch up online after their attempts at suing the pants off Google.

The entry of Fair Isaac into the click fraud venue spurred a lot of debate with the arrival of their preliminary report. Fair Isaac will try expanding the data with the help of click fraud detection firm AdWatcher.

Faced with what many believe is the imminent demise of their lawsuit against IBM over Linux code, SCO Group may be pursuing a 'scorched earth' strategy where they can drag the true identity of Groklaw's Pamela Jones into public knowledge.

Online celebrity could be a digital video away for some lucky people who enter Yahoo's Talent Show contest, as the company turns to user-generated content again to reinforce its brand.

Blog posting ideas, or the lack thereof, are a constant source of anxiety for many bloggers.

Raymond Camden has created the ColdFusion Cookbook website, and hopes to see it populated with plenty of problem-solving ColdFusion answers.

Either Microsoft or Yahoo could emerge as a partner to the online auction site in facing down the potent threat posed by Google. The stunning financial numbers released yesterday by Google probably exacerbated the distress felt in eBay's C-level offices.