revealed

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending tens thousands of dollars a month on Pay Per click Advertising. Couple the high cost of a PPC campaign with someone doesn’t know how to manage a PPC campaign properly and it’s downright dangerous.

The first step to recovery is admitting that you have a problem. Like jilted lovers, webmasters jettisoned into the sandbox, hit with the -30 penalty, or even the -950 death kiss, like to wag an accusatory finger at Google. But, some SEO experts are saying, there is a whole other penalty webmasters are often unaware of - a penalty that says "it's not me, it's you."

Right about now, Google's Brett Crosby is revealing a new tool at the Emetrics Summit in Washington, D.C. Called Website Optimizer, it is designed to help AdWords advertisers test different landing pages in order to determine which one drives the highest number of conversions.

APC Magazine has the exclusive: Microsoft's Mac Business Unit is already halfway done building the next release of Microsoft Office for the Apple Mac.

Marketers are investing a lot of money in PPC ads, but it appears that too many of them are neglecting the quality of their landing pages.

Engadget links to a PDF with the full specs and accessories for the Samsung UMPC.

All those billions of dollars the telecom companies want to snatch from content providers gain a bit of context thanks to BellSouth chief architect Henry Kafka.

Paul Thurrott posts that a web page on Microsoft's website temporarily revealed the different versions of Windows Vista that will be made available.