reuters

Now it can be told.  For the past few months, one of my favorite social software startups, Blogtronix, has been working with publishing giant Reuters to create a new online community around environmental markets called ReutersInteractive, which quietly opened in beta last week.   For those of us who are fans and charity users (Social Media Today runs on Blogtronix), the demands of the Reuters project on a small, growing company has meant having to wait for the long-promised release of a major update of the Blogtronix platform. 

An organization that reports news is now making it - Reuters, which actually earns most of its money through dealings in the financial market, plans to acquire ClearForest, “a provider of text-driven intelligence solutions.”

Have Camera Phone? Yahoo and Reuters Want You to Work for Their News Service - New York Times : An interesting article this morning in the New York Times about a joint effort on behalf of Reuters and Yahoo! to attempt to monetize Yahoo!'s large and constantly updated collection of user photos.

If you have a digital camera or a camera phone you can be a photojournalist. That's at least what Reuters and Yahoo are thinking. The two have created a project to bring newsworthy photos or videos to their sites.

Reuters and Pluck have announced a strategic partnership aimed at syndicating third-party blog content as part of Reuters news and information service. In return for its $7 million investment in Pluck, Reuters will receive an undisclosed share of ownership of the company.

If you're in PR and you're still not paying attention to Second Life, here's another reason why you should:

The news agency will place one of its members in a virtual news bureau within the Second Life simulation to staff it and report on events inside the community.

After Kenneth Lay's death, Reuters put out an article mocking Wikipedia's inaccurate coverage of the event. And, I have to admit, it was rather funny, if you like that sort of black humor. But now, in an ironic turn of events, Reuters had to issue a correction on its own story.