response

As the news about Microsoft's offer to purchase Yahoo! went around, the search engine industry was inundated with the buzz and speculations.

Yahoo hasn't said much regarding Microsoft's purchase offer but here are a few of the official statements that are public so far...From Yahoo Press Release:Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today said that it has received an unsolicited proposal from Microsoft to acquire the Company. The Company said that its Board of Directors will evaluate this proposal carefully and promptly in the context of Yahoo!'s strategic plans and pursue the best course of action to maximize long-term value for shareholders.

Seventy-eight percent of marketers view social media marketing as a way to gain a competitive edge, but only 7.7 percent of online marketing spend goes towards social media according to Coremetrics survey "Face of the New Marketer."

Charles Hope of Blip.tv posted an email exchange he had with a site visitor who complained about some controversial videos hosted on the site.

When I first wrote about Google Australia’s Doodle 4 Google contest, I thought it was a nice idea - “nice idea” meaning a warm-fuzzies PR initiative that not a lot of people would notice.  But people are noticing, and a new post on the Official Google Australia Blog quantifies the matter.

I'm happy to see that Michael Affronti has responded to my post about the design decisions regarding Outlook 2007's RSS reader.

The popularity of voice-over-Internet-protocol (VoIP) telephony services is pushing the telecommunications industry to cut prices as customers jump ship for cheaper voice services.

Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.