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Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.

A long week of commentary after news of the Wal-Marting Across America blog's real backers and bloggers became known has finally elicited responses from top man Richard Edelman and company VP/A-list blogger Steve Rubel.

Once Google discarded the Urchin label, renamed the service Google Analytics, and ended the fees it charges, several firms felt the ripples of the search engine company cannonballing into their swimming pool.

Google, Yahoo, and Ask have a much different take on link buying than do the SEMs. Chris Richardson of Murdok sat in on this Q&A at SES 2005.

Will GM's blogs be tested by recent news of job cuts at the automaker? According to the Wall Street Journal, GM "plans to cut its North American white-collar work force.

A decision by Yahoo and Google to ban online gambling ads has created expected repercussions from some of the casino site owners. Understandably, the owners who commented are not pleased with the gambling ad ban by the two search engine giants.

What is the real secret to writing ads that are totally irresistible? It's communicating with your reader on an emotional level! It's communicating that you really understand his needs, want, and fear. Sure, your offer needs to pass the logic test, but it also needs to tug at something inside of your reader.

Like a newspaper as well as any direct response marketing process, a web site's front page must captivate its audience and cause them to read further. It must first grab a reader's attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it causes visitors to click out of a site from the moment they arrive.