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Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Yesterday's news of the day was the buzz surrounding Facebook making profiles public to the major search engines. We did predict this enhancement by Facebook earlier this summer when Rumors of Google purchasing Facebook were flying around. Here's the official word from Facebook: Starting today, we are making limited public search listings available to

Bringing SEO In house is quickly becoming one of the hottest topics across the Industry. With businesses looking to cut down on marketing budgets and wanting to expand on preexisting In House teams it will be difficult for traditional SEM Firms to continually offer the same services (at the same premiums) as they have been in the past. Businesses are looking to strengthen their relationships with their online marketing departments and what better way to do this then removing the 3rd Party SEM firm out of the picture.

At Social Media Systems we’ve been discussing how to build out a healthy blogroll, both to aid our visitors, provide valuable content, and to enhance our social media marketing campaigns.

While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions. While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.

The annual report filed by Google with the SEC reveals hefty revenues, its thoughts on Yahoo and Microsoft, and the potential for its multi-billion dollar business to suddenly go pancake-shaped in certain circumstances.

The month of Apple Bugs is just about over with, and the Month of Kernel bugs is over with, but still the zero day tracker keeps on plugging along and giving out some interesting information that is of a lot of use.

Well, I just finished delivering a presentation for the Madison, Wisconsin Advertising Federation.