reporting

Google has placed a new section in its AdWords reporting that will reflect statistics similar to "share of voice" for campaigns.

Google added a new section to webmaster central today entitled “report paid links”. How anyone other than me or quite possibly my book keeper know whether a link is paid or not is very questionable, but let’s dig just a little deeper shall we. You can get the full data on this page but I’ll reprint it here because some of you might be concerned about privacy issues as far as Google is conceded:

What’s good for the Goose isn’t Good for Google?

I run into lot of people who confuse web reporting with web analytics. Here is what I heard from one marketing manager when I asked her if she had a web analyst on staff - "Yes we hired somebody, she knows XYZ web analytics tool so I am all set, she will be pulling the data for us."

Google has announced increased counter-measures will be put in place to neutralise the practice of buying links which game the ranking algorithms. For many years webmasters and SEOs have indulged in buying links to boost the rankings of their sites in Google’s SERPs. This practice became especially prevalent as Google increased the link relevance in their ranking algorithm.

Members of the Yahoo Publisher Network can use the Reporting Categories feature to track the effectiveness of ad placements and landing pages for their sites.

Large and small businesses all around the United States are required to file and pay taxes. Small business taxes are applied and determined differently than those of larger corporations.

Jon Garfunkel wants to know what I think about the whole Scoble tirade and what he calls his eventual backpedalling over the Chinese blogger "Mr. Softee" iced.