repetition

If you take a look at the marketing materials of most Fortune 500 companies, you'll notice that they all have one thing in common: within each one, all of the company's marketing materials are similar in their appearance.

Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes we've forgotten the old saying, "If at first you don't succeed, try, try again? In fact repetition is one of the primary ingredients for realizing your goals.

Scene One: In the movie, "Good Will Hunting," the counselor, played by Robin Williams, lovingly confronts the disturbed young man in his office with the phrase, "It's not your fault."