repeat

Getting customers on the Web is tough. With millions upon millions of users and, most likely, a great deal of other sites offering the same or similar services or products, it's difficult to make a sale without offering an incentive to buy from you instead of the competition. Taking into account the fact that a vast majority of your traffic will never even turn into a sale, regardless of what you do to persuade them, chances are generating sales will keep you awake at night trying to figure out the next gimmick.

Avoid slow downloading pages. Make your web site easy to navigate, with easy accessibility to each of your page and a great layout.

What do I mean? OK, assuming you have a website with some very useful reference material on it. You do, don't you? Content is king. And you get lots of visitors ... (OK, that's a whole other article.) Well, your visitors might wish to save that information for later.

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.

The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need to attract people who come to know and trust you, who are confident your advice is sound.

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, bookmark it, and send you many new visitors. These visitors are your personal marketing force. Give them reasons to return!

When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations and other means that will allow you to repeatedly be seen. However, without one particular element included in your plan, your efforts to entice customers to buy over and over will fail. Even autoresponders - the "king" of repeat exposure - can't produce the type of loyalty needed to ensure your customers continually send their dollars your way.

1) MEMBERS REVISIT Turn part of your web site into a members only web site. Instead of charging for access, allow people to join free. You could add member only information, message boards, e-zines, etc.