relevance

As we mentioned Friday, Live Search is very proud of itself for finally making its results relevant. Unfortunately, I think their relevance push was obviously too little, too late.

The Live Search team at Microsoft has been working on making their centerpiece product more effective at recognizing equivalences, and knowing when 'the' needs to be part of the query.

Good marketing comes in two forms, not one.  There is marketing that is relevant, appears at the right time to the right people and is likely to influence actions.  This is the kind of marketing that everyone in the industry strives for.  It's what we think is good. 

The continuous battle for relevant ads and the profitable clicks that they can attract on a blog has been a difficult one for the blogger who really needs to see at least a trickle of a revenue stream.

Delivering relevant search results was the cornerstone upon which Google built its search advertising fortunes, but Bill Gates sees a new model for search relevance arriving with the MSN brand emblazoned on it.

Users of Digg.com know how effective the process for promoting stories by votes or "diggs" has become; imagine if Digg was the way to get into a new search index with a Google-like algorithm to deliver results from it.

Blogs provide search engine optimization (SEO) power by their very design. The blog strength lies in keyword rich content and in the abundance of inbound links.

Microsoft asked Keynote Systems not to make a survey of search engine users available to the public.