relationship

Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting. Adam Stewart, Google's Industry Director for Media & Entertainment tells Murdok that the research confirms that paid search is an effective way to build traffic for a network's website and, as a result, increase viewership for content like online video.

Salesforce.com has added Twitter support to its Service Cloud offering, which was released earlier in the year. Salesforce breaks down what companies can expect to get out of the service:

Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic. Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:

Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.

Here is a tool that is extremely useful for SEOs to know, it is provided by BruceClay.com and is called the Search Relationship Chart.  (pdf here)

Today is Australia Day the equivalent of the 4th of July for my buddies over the ocean.

This post continues where this one, which gives a bit of background on VRM, leaves off.

On the heels of yesterday's poll about why agencies would discontinue working with clients, I think it's important to consider what makes a successful client engagement.